The use of a similar name by another to truthfully describe his own product does not constitute a legal or moral wrong, even if its effect be to cause the public to mistake the origin or ownership of the product." Now, any brand or manufacturer may create their own version of raisin bran and name it just that. The name "Raisin-BRAN" could not be appropriated as a trade-mark, because: "A name which is merely descriptive of the ingredients, qualities or characteristics of an article of trade cannot be appropriated as a trademark and the exclusive use of it afforded legal protection. Court of Appeals for the Eighth Circuit found: The name "Raisin-BRAN" was at one time trademarked by Skinner, however in 1944 the U.S. With concerns of losing money within grocery store sales, Skinner filed a cease-and-desist in an attempt to keep ownership over his raisin bran product. For 17 years, Skinner had ownership over the product's name, until Kellogg's and Post began to sell their own versions of raisin bran.
Skinner's Raisin-BRAN was the first raisin bran brand on the market, introduced in the United States in 1926 by the Skinner Manufacturing Company.
This popular breakfast cereal is a staple in households all over the United States, in part because of its advertised nutritional value. Raisin bran is manufactured by several companies under a variety of brand names, including the popularly known Kellogg's Two Scoops Raisin Bran, General Mills' Total Raisin Bran, and Post Cereals' Raisin Bran. Raisin bran ( sultana bran in some countries see sultana grape) is a breakfast cereal containing raisins and bran flakes.
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